Xiaoming Meng
China
Meng Xiaoming currently serves as CEO and Art Director of dawnbrand Design. With 13 years of cross-disciplinary design experience, he specializes in brand strategy and innovative design services. His award-winning works include the 2025 iF Design Award and 2024 Japan G-Mark Design Award. As the founder of dawnbrand, which operates under the core philosophy of "Brand Innovation, Value Sharing", he integrates Eastern cultural innovation with dedicated efforts in Chinese domestic brand development. Committed to building a brand product strength consulting service system, Meng Xiaoming drives collaborative growth between clients and brands, fostering a synergy rooted in cultural insight and strategic excellence. Access Xiaoming Meng Newsroom
Featured Designs
Xiaoming Meng
Brand Image Design
The brand logo interprets the beauty of terraced fields in a minimalist and abstract way. Within the cascading terraces, the depicted Miao village landscape merges with the strokes of the Chinese character Mei (beauty). The final stroke transforms into a roof, creating a harmonious visual effect. This design not only conveys the core concept of beauty but also emphasizes the unique cultural and natural charm of the local countryside. As a result, the brand is not just a logo but has become an emotional connection and a place to aspire to.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2025) - Access Xiaoming Meng Brand Image Design Press Kit